art. power. market. – positive changes under the pandemic

The Corona crisis has accelerated structural change through digitalisation. What does this mean for the art market and our own self-image as artists? What structural possibilities arise from this change? And do new technologies offer more equal opportunities, for example?

“Online is the new normal.” – The world is changing and with it the way art is communicated and images are seen. The acute death of galleries and the growing share of digitally consumed images bring radically new questions and demands to the professional realities of today’s artists. At a time when many creatives are questioning their artistic existence, this workshop highlights positive examples. For example, new technologies offer opportunities for governance models that address the question of what conditions we artists want to work under and what structures we design for our work in order to assert ourselves sovereignly.

General knowledge about the professional field of “artist” and practices of the global art market are conveyed under the aspect of the current digital turn. Gallery 2.0, artist agency, NFTs, cooperative networking, social media, direct sales? The seminar will focus on the presentation and discussion of concrete and inspiring examples from practice that follow very different professional paths. These will serve as impulses for artists and art professionals to develop their own strategies and a confident attitude.